A look at Instagram 2025!
Instagram is accelerating full-throttle into 2025!
In early 2024, a study from Statista revealed that Instagram ranked third in terms of monthly users by reaching a whopping value of 2 billion, giving YouTube and Facebook the much-hyped competition.
It proved the platform’s skyrocketing popularity amongst global users of all types, both individuals and businesses. The prime reason is the high level of interactiveness and the excellent embedded features that can’t be found on any other social media platforms.
What started as a mere photo-sharing application has now become a full-fledged video-sharing platform by the end of 2024, embracing the new principles of metaverse coupled with augmented and virtual realities.
Considering the immense popularity achieved in 2024, users are expecting 2025 to be full of surprises for them, especially with the promises made of introducing new policies and features.
If you are planning to use this social media platform for your business or grow your network, it’s time to learn more about the 2025 Instagram features that might give you the needed breakthrough.
These features will not only position Instagram top of the list of engaging platforms but also pave the way for users to take interactions to a whole new level.
How else does Instagram contribute to making it a significant player in the social media industry?
Multiple photo sharing with editable layouts
One of the best 2025 Instagram features that will help you make your stories more engaging and visually appealing is the option to choose multiple photos at a time.
You can select as many photos as you want and, customise their layout within Instagram to form the collage. All other features like adding a sticker or overlay text will be available for these stories without fail.
With this, you can create a carousel of product photos and share the same through a single Story post rather than relying on multiple posts.
Creation of custom stickers from photos
You can also use the photos present in your gallery to create custom stickers and use the same in the stories. Rather than using stickers that are native to Instagram’s library, it’s time you keep your audience engaged by creating custom stickers using the underlying AI algorithms.
You can also edit the stickers further by dragging the outline during the editable phase.
Comments allowed for users on stories
One of the most exciting new Instagram features for businesses and individuals alike is the addition of a comment box on stories. Your users will be able to leave behind a comment directly on the story just like the regular posts.
These comments will be visible on everyone’s dashboard, thereby increasing the engagement rate and helping you to interact more with your followers.
You will be able to build a credible relationship with your followers through these comments which otherwise isn’t possible since the current functionality only allows users to send messages via Stories.
New action buttons to be introduced for business profiles
Call-to-action buttons have proven to be quite helpful for business users since these can be used to direct followers or viewers to take specific actions.
These can be customized directly from the user profile and once you post a story or a reel, the buttons will appear on your viewer’s dashboard.
According to the latest trend on Instagram, new CTA buttons for content marketing are to be available by 2025, namely, Show Now, Donate, Sign Up, and Book.
Link stickers enabled for stories.
The Swipe Up feature on stories will be soon replaced by a new functionality named link stickers. This will allow you to add a clickable link directly in your story without having to go to any extra length to redirect your viewers to your business website.
Once you add the clickable link, you will be able to drive more traffic to donation pages, product pages, and blog posts. Also, the feature will be available for everyone, regardless of the follower count, unlike the swipe-up feature which had these restrictions.
Improved Instagram Insights for better analytics
One of the new Instagram features for businesses and individuals is the improved insights to be introduced by the beginning of 2025. New analytics are to be added to reels so that you can track their performance and make necessary modifications for your next post.
You will also be able to segment your target audience based on detailed demographics, behaviour, and preferences so that the views and interactions on posts can be improved.
Additionally, the integration of metaverse algorithms will allow you to use 3D videos for increasing user interaction. With all these, devising the most effective social media marketing strategies will become easier.
New features for improved feed performance
If you want your posts to become the latest trend on Instagram, using the new features for the feed wall will be the best idea.
For instance, now you will be able to add 20 photos maximum in the carousal so that they can be integrated into a single post, especially suitable for products.
Also, you can now tag products directly on your posts for a seamless commerce experience. Another excellent feature to be introduced in 2025 is the in-app overlay text where you can add text directly on photos and videos without using any third-party application.
Reels to support 20 different tracks
Unlike the current functionality, Instagram will allow users to add up to 20 different audio tracks in a single reel, thereby allowing you to show your professionalism.
This will enable you to create more intricate and complicated reels for attracting users on the first go and improve the analytics.
Conclusion
The new 2025 Instagram features are surprisingly tailored to allow users to increase their interaction with their followers and establish a stronger bond with them.
Whether it’s allowing viewers to directly post a comment on stories or the addition of 20 different audio tracks on reels, these features will indeed change the way individuals and businesses have been using this social media platform.
