Nailing your brand marketing strategy is vital for growing your business in 2021. There are currently almost 4.57 billion active internet users worldwide, with 300 million of those digital diehards based in the United States.
Clearly, there’s a demand for digital communications. That’s what makes a digital marketing company Ahmedabad so important for your business – the majority of consumers are dropping brick-and-mortar shops, and picking up laptops or smartphones instead.
In similar fashion, we’ve seen how in-store purchases and most types of advertising are moving online, too. So, here are some tips from the best SEO company In Ahmedabad?
Optimise Your Website For Mobile
Mobile is on the rise. In 2019, smartphones accounted for 53% of global website traffic. This means that your business – or more specifically, your website – needs to be prepared for that surge.
According to research by Google, 49% of people said they would not buy from a brand again if they had a poor mobile experience. What does this show? Well, if your website is hard to use on mobile, you can kiss goodbye to most of your returning customers.
In order to satisfy your mobile audience (as well as increase your conversion rates) you’ll need to make your website mobile-friendly. A mobile-responsive website will reformat its content in order to display neatly on mobile devices, meaning your visitors can spend less time squinting or sighing, and more time clicking and buying.
When working with your web designer, you’ll need to ensure they create mobile responsive web pages. Using a website builder? There’s no need to worry when choosing a template, because all the best website builders use mobile responsive themes.
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Research Your Competitors
Knowing what you’re up against will help you differentiate your business online. This is important because being different means you’ll stand out online, which ultimately means your website will get more clicks than your rivals’.
Let’s say you sell baseball cards. A quick Google search for your related services will reveal your competition, and the digital marketing tactics they’re using.
You’ll be able to see which baseball card-related phrasing, imagery, and blog content your competitors are using, as well as other factors like the services, reputation, and reviews they have online.
Use this research to design your differentiators. If your competitors aren’t doing so, you could add your business to TrustPilot to strengthen trust signals, advertise on social media to reach new customers, or sell a greater variety of products to pique a wider interest.
Lengthen Your Blogs
No list of digital marketing tips is complete without mentioning blogs, is it? We’ll cut right to it – when it comes to writing business blogs, shorter doesn’t always mean sweeter.
Longer, in-depth blog posts generate 9x higher success rates in gaining new customers than short blogs do. Think twice before making your blogs concise!
The average word count of top-ranked content on Google is between 1,140-1,285 words, but only 18% of companies’ blog posts are over 750 words. To ensure your content doesn’t fall into that short and not-so-sweet category, you should aim for that 1,200-word sweet spot.
Your blog can be about anything related to your business. Whether you’re sharing industry tips or discussing your latest product, learning how to start a blog could add tremendous value to your visitors’ experience, while helping your website get found more easily via search engines (blogs are great for SEO).
Develop Email Campaigns
Unlocking the potential of email marketing can yield remarkable results for businesses, especially in Ahmedabad. On average, investing in email marketing services in Ahmedabad returns $36 for every $1 spent, delivering an outstanding 3600% return on investment (ROI). The significance of this powerful tool is undeniable.
If there’s any doubt lingering about the effectiveness of email marketing, consider the undeniable impact it can have on boosting revenue and retaining customers. The key lies in implementing the best emailing practices tailored to your business needs.
To foster return visits to your website, leveraging automated responses is crucial. Expressing gratitude through personalized messages after customers subscribe or make a purchase creates a sense of appreciation. ‘Welcome’ emails, a prime example of such messages, boast an impressive average open rate of 82%, further emphasizing their effectiveness.
When addressing abandoned cart scenarios, adopting a proactive approach pays dividends. Rather than shying away, businesses should embrace the opportunity to recover potential lost sales. Research indicates that sending three abandoned cart recovery emails to each customer results in a substantial 69% increase in orders compared to sending just one email. It’s worth noting that these impactful features are readily available on all the top ecommerce platforms, making it seamless for businesses in Ahmedabad to implement successful email marketing strategies.
Get Personal
Whether you’re suggesting similar products, using the customer’s name, or sending local deals that match their location, being personal always wins. In fact, personalized emails generated six times higher transaction rates than generic emails, yet only 30% of brands use them.
Being personal with your customers means using conversational tones whenever possible. Users are more likely to respond to a human-like message than some faceless, corporate spiel, which is why conversational commerce is becoming so popular. Think about using a live chat feature or an interactive quiz on your website to make the user’s experience that much more personalised.
Retargeting works. In fact, website visitors who are retargeted are 43% more likely to make the purchase. It’s also really simple to get started, and you have two options.
You can set up your Google Ads account (formerly AdWords) to display, or ‘retarget’, your products on numerous other websites to entice the user.
You can also use Facebook’s ‘Custom Audience’ feature to have your products retargeted on your past website visitors’ Facebook. If you run a Facebook Business account, then this is one of the best ways to make money through social media.
Buyer’s Experience
Prospective buyers experience three stages before making a purchase: awareness, consideration, and decision. Different types of content will suit different phases.
Let’s say an internet user is searching for an ecommerce website builder. These are the types of content you should send to, or direct your customers to, at each stage:
Awareness: Ecommerce store home page – to provide an overview of your business
Consideration: Product category page – to demonstrate your industry expertise
Decision: Product page – to help the user finalize their decision
Facebook Ads
Only 24% of Facebook Business pages use paid ads, leaving little competition in Facebook’s paid advertising space. That’s why you can’t afford to skip Facebook when crafting your PPC (pay per click) campaign.
How do paid Facebook ads work? It’s quite simple really. You can target your adverts to reach certain users based on factors like gender, age, and location. You’ll then pay Facebook X amount for each time your ad is clicked. For online store owners, Facebook advertising is particularly effective, with Facebook accounting for 80.5% of U.S. social referral share to ecommerce sites.
Social media, smartphones, and technology in general are taking over the consumer consciousness. In contrast, traditional marketing methods such as leaflets, flyers, and newspapers are falling by the wayside – which, if you ignore the importance of digital marketing, could be the fate that awaits your business. So, let’s get digital!
