Have you just started your dental practice? Are you finding it difficult to organically gain new patients? Do you want to begin strategies of Digital marketing for dentists?
DO NOT WORRY!
It’s a steady process. But you need to grow your patient base gradually. As it is an essential part to carry out your dental practices. For that, try to list out a consistent dental marketing plan.
But, first things first – “Why Do Dentists need a marketing plan?”
The Importance of Online Marketing for Dentists
Ok. so you’ve opened up a dental clinic. You also have modern machinery and everything that is needed to execute a flawless dental practice. Well, it takes much more than that to attract and captivate new patients and increase revenue.
So, if you want to be outstanding, a Strong Online Presence is the Key to targeting potential patients.
The internet is a deep pool for dentists to get a plethora of leads. By leveraging its full potential, it can build a strong online presence, enhance brand recognition, and connect with potential audiences.
But, don’t believe it until you check the below statistics that spotlight the importance of Digital marketing for dentists.
- 81% of patients check online reviews about a doctor despite being referred.
- Gain new patients with the help of email marketing that has an average ROI of 3800%.
- When searching for a new dentist, 72% of patients prefer reading online reviews.
It is evident from these facts that Online marketing for dentists is a primary step toward gaining more patients and raising revenues in 2023.
6 Effective Digital Marketing Best Practices for Dentists
Let’s see how you can take complete advantage of digital marketing for Dentists.
Perform local SEO
Have a small dental clinic? Local Dental SEO marketing is the savior. Targeting local keywords can help to bump into local patients. By this, you can enhance the possibility of searching and getting more prospective appointments in your strategy of digital marketing for dentists.
Firstly, research local keywords and inculcate those keywords in your website content accordingly.
Let’s take an instance: if you have a dental clinic based in USA then the keywords, “dental clinic in New York City”, “best dentist in Los Angeles”, etc. can help to enhance your Dental practices in the local region.
Moreover, our Local Dental SEO Company can also help get your site to rank higher in the local area.
Claim & Optimize your Google Business Profile
Next best practice in Digital Marketing for Dentists – GBP.
Google offers a free tool, Google Business Profile that allows you to get your dental brand searched online across Google search results and Google Maps. It is significant to list your dental business on Google business profile and optimize it for the best strategies for Dental SEO marketing
Some of the strategies for GBP optimization include providing accurate business information, like name, address, web address, phone number, and business operating hours. Additionally, you can also ask your current patients to leave a review on your Google profile to enhance the credibility of your dental clinic.
Leverage Content to Attract Patients
Next in our “digital marketing for dentists best practices” is the CONTENT.
Search engines love valuable, relevant content, especially in website articles and blog posts. Being consistent in blogs and articles will help you increase trust and credibility among prospective patients searching for dental businesses online. Ensure that the articles are helpful to satisfy the Google Helpful Content Update.
Moreover, it is not necessary to post lengthy blogs. A short and sweet blog of 500 words can also work. Focus more on the clarity and relevance of the blog rather than the word length. Make use of headers, bullet points, infographics, etc for optimal results.
To lessen your chores, you can also hire a specialized dental Content Marketing Company providing flawless articles and blog posts.
Email Marketing Strategy
Email marketing is also an effective strategy in Digital Marketing for Dentists.
Send time-to-time newsletters to keep patients notified and involved with your dental office. As a dentist, include email marketing like a daily dose of health advice, appointment booking emails, promotional service-based emails, etc.
If you do not want your email to be disregarded, try to generate short and sweet emails that are engaging.
You can also cut the crap and straight head toward a top Dental marketing agency providing Email Marketing Services
Leverage Video Marketing
Seamlessly connect and engage with potential patients by leveraging the video marketing strategy as a part of Digital marketing for dentists.
As per stats, it is reported by 67% of marketers that video marketing in social media is a highly effective tactic and enables the highest return on investment.
As a dentist, you can leverage video marketing in the following ways:
- Before-after videos
- Answering FAQs
- Patient testimonials
- Informational dental tips and tricks
- Virtual dental clinic tours to lessen patient anxiety
Be Interactive with Social media
As per a study, 97% of people prefer a dentist who utilizes social media. But, a miserable amount of companies breaks down to create the best possible engagement opportunities.
Do you know where it creates a failing situation? When you overlook the fostering interaction part. Create enticing content that increases audience engagement. Moreover, you can also target patients from specific regions and age groups by running Facebook and Instagram ads.
Social Media Marketing is all about being creative. So just create creative content and enjoy new patients coming in!
How the Dental SEO Company, Target 8 Sales can enhance online marketing?
We heard you want to take your dental practice to higher levels beyond these simple digital marketing for dentists tactics. No worries, Target 8 Sales can be your savior, providing the finest Dental SEO services. We accurately check and perform all the digital marketing tactics to bring out flawless results, ultimately increasing patients walking through your clinic.
Contact Us and skyrocket your dental practice.
