Master Google Ads Bid Strategies: Bend The Rules For Success

Google has allowed users to post advertisements on its official search engine as a means of marketing and brand promotion. Since then, almost every brand and business has been leveraging this unique feature to come into the limelight and spread the word about their services or products. However, it’s not similar to posting content with a promotional intent and providing the link to your official website. As the market competition is immensely fierce, strategies need to be implemented to drive the advertisement towards its success. Besides, posting and marketing the advertising post on Google’s search engine requires a substantial amount of investment where the ad owner pays for every click.

Also known as Google ads bid, it determines if your post will have a placement in the advertisement list of the search engine. Since it’s a crucial part of PPC services, you cannot overlook the same and straightaway post the ad. It won’t do any good to your online business, let alone generate the expected number of leads. Hence, taking appropriate strategies for deciding the Google ads bid and implementing the same for highlighting your post and drawing in more organic traffic is imperative. Having said that, below we have crafted an illustrated guide for you, discussing the industry-best practices to master bidding for Google advertisements.

Is investing in Google ads worth the hype?

Before we focus on strategic actions for placing the right bid for your Google ad, let’s have a look at the importance of this digital marketing channel for your business. It will give you a head start, allowing you to shift your undivided attention towards strategy formulation.

1. Google’s market outreach is undeniable. It is the largest and most popular search engine platform across the world. Hence, no matter which market or industry you are hailing from. You will certainly find a humongous audience pool for targeting through the advertisements.
2. Strategically designed advertisements on Google can generate excellent leads for your online business. It is one of the best channels for driving maximum paid traffic to a website and increasing the overall conversion ratio. Hence, investing in Google ads won’t lead to disappointment, provided you have placed the right bids.
3. Google acts as the most flexible marketing platform, allowing businesses to turn on and off advertisements at their convenience. Additionally, it also provides innumerable customization options so that you can fine-tune the focus on a specific group of audience based on locations, devices used, accessibility, and demographics.
4. With optimized Google ads, it will be easier for you to save more on costs. Unlike other marketing platforms, you will have to pay only for the clicks on your ad post. Hence, getting higher returns on your investment is possible by launching an interactive and engaging advertisement for your target audience.
5. With Google’s internal dashboard and KPIs, tracking the real-time performance of the advertisements will be easier for you. This way you can generate better and much faster results or optimize the campaigns further on the go.

How to implement optimal strategies for Google ads bid?

Seeing how important Google ads are for online marketing, you should implement appropriate bidding strategies to make them cost-effective and gain higher returns. Before you hire professional PPC services for your advertisement campaigns, knowing these strategies will benefit you a lot.

Target CPA or Cost Per Acquisition

If you are planning to leverage Google advertisements to generate more leads for the online business or gain a substantial rate of conversion, opt for the target CPA. Here, you will pay for the valuable and profitable actions taken on the post through clicks, subscriptions, or signups. The payment is done based on every customer you acquire through the promotional post on Google’s search engine. As a result, the budget needs to be pretty high for you to reach your customer acquisition goals.

Target ROAS or Return on Ad Spend

Here, you will define an expected return from the advertisement. Google’s internal optimization algorithm will then automatically adjust the bids based on the likelihood of the post to provide the expected returns. However, you will be able to implement this strategy once the campaign reaches the minimum threshold limit in terms of conversion. For example, ROAS will be applicable once the advertisement converts 15 leads in the past 30 days for the Google Display Network campaign pool.

Maximize conversions

For generating the highest conversion rate, opt for the maximize conversion strategy. Here, you will define an overall campaign budget based on your expense limit and Google’s algorithm will optimize the internal bid to cater to your requirements. It doesn’t depend on the cost per click or action. Instead, the algorithm will adjust the bid based on the prediction of clicks that are likely to get converted into prospective customers for your business. It’s best suited for brands hoping to maximize their conversions or having a limited budget for the promotional campaign.

Maximize conversion value

Instead of increasing the number of individual conversions, this Google ads bid strategy will focus on optimizing the clicks that are meant for valuable items. In other words, it will likely convert those customers who have the intent to buy valuable and meaningful items from the concerned website. Although it does add value to your business, the chances of decreased ROAS and overshooting the daily budget are quite high.

Maximize clicks

If the conversion strategies implemented are doing pretty well and you plan to get more audience for the business, go for the maximize click strategy for Google ads bid. Here, the bids will be placed within the limited campaign budget, ensuring you can receive a maximum number of clicks from the prospective audience. It will further increase the online traffic for your business over time. However, you should keep an eye on the conversion rate to ensure the maximum number of clicks can get converted to your customers.

Manual cost per click or CPC

Another popular Google ads bidding strategy you can opt for is manual CPC or cost per click. Here, you can establish optimal control over your advertisement and also at a granular level to ensure you get valuable clicks. Since the bidding is done on every click, your overall spend will be much less than other strategies. However, it being manual won’t utilize Google’s automated algorithms to target only the valuable clicks.

Conclusion

Now that we have discussed the top strategies for bidding on Google ads, it’s time you focus on choosing the best partner for PPC services. As they are experts in the concerned field and well aware of Google’s predictive and analytical algorithms, they can modify your bidding strategies further for optimal results.